Over the past three years, our partnership with Lifeline New England North West has gone from strength to strength, starting with a $5,000 donation to a cause that deeply aligns with our core values of respect, service, and teamwork. This collaboration has grown into a meaningful alliance that supports not only vital crisis support and training for Lifeline’s dedicated call takers, but also the primary producers we are so passionate about. As proud community partners of the Lifeline New England North West Gala Ball, we played a key role in bringing the event to life, with our brand ambassadors Lee Kernaghan and Ashleigh Dallas performing on the night. Together, we helped raise an incredible $150,000—all of which stays in the region to support local mental health services.
Lee Kernaghan, winner of an incredible 38 Golden Guitar Awards, has long been a valued friend of Tamworth City Toyota. Ever since the dealership changed hands in 2018, Lee has made it a tradition to drop by whenever he’s in town, taking time for a team photo and connecting with the staff. In December 2024, this friendship was made official when Lee became the Brand Ambassador for Tamworth City Toyota. He marked the occasion with a powerful performance at our highly anticipated annual VIP Night, where he also debuted a fantastic original song inspired by our tagline, Drive the Feeling. We are incredibly proud of our partnership with Lee and his wonderful wife Robby, whose ongoing support and alignment with our brand means the world to the entire team.
Tamworth City Toyota is proud to have five-time Golden Guitar winner Ashleigh Dallas as our Brand Ambassador since October 2023. A third-generation country music singer, Ashleigh brings warmth, happiness, and a genuine connection every time she visits the dealership. Her music touches the hearts of all who hear it, and her infectious energy is always on display—especially when she joins us for an "Oh What a Feeling" jump, whether here at the dealership or out on the road. Ashleigh embodies loyalty, passion, and community, values that resonate deeply with our team and customers alike. We love when she brings her whole family in for a BBQ—it always feels like a celebration. Ash truly lives and breathes our tagline, "Drive the Feeling," wherever she goes.
At Tamworth City Toyota, our commitment to community is at the heart of everything we do, and our 2025 sponsorships reflect the pride we take in supporting a diverse and vibrant region. We’re honoured to stand behind organisations that make a real difference, including NIAS in nurturing young sporting talent, Texas Star Performance Horses in celebrating equestrian excellence, and the Brain Foundation Christmas Fair in advancing critical neurological research. We’re proud to support cultural and sporting events like the Koorie Knockout, as well as environmental initiatives such as National Tree Day, helping grow a greener future. Our continued partnerships with the Tamworth Jockey Club and the Tamworth Business Chamber strengthen local connections and promote economic growth, while the PRD Charity Ball allows us to give back to causes that matter. Through these partnerships, we’re not just driving vehicles—we’re driving community, connection, and lasting impact.
The drought can be challenging on everyone, and none more than our farmers. Tamworth City Toyota is proud to have a strong relationship with Rural Aid and as a local initiative Tamworth City Toyota is now a collection point for donations of non-perishable grocery items.
Located at 311-315 Marius St Tamworth, come and drop off any non perishable grocery items into the back of our Toyota HiLux SR5 located in our Service Reception. You can’t miss it thanks to Lloyd Sign Co for the great signange who have also generously contributed to the project.
These grocery items will be packaged and distributed via Rural Aid helping drought-affected farmers in our local community.
We will have ongoing updates on our social media sites as well.
Thank you for your generous support!
For more information on the support Rural Aid can provide click here: https://www.ruralaid.org.au/
#droughtreleif #ruralaid #supportingourfarmers #OWAF
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The annual Tamworth Country Music Festival is a wonderful time of year that brings the community together. Tamworth City Toyota held its annual VIP Night on Wednesday night 22nd Jan 2020.
On a night filled with music, with performance by Tamworth City Toyota Ambassador Aleyce Simmonds, 2019 Toyota Star Maker Blake O'Connor Music and the 2020 Toyota Star Maker Sammy White, including leaders of the Tamworth community, it was the perfect opportunity for Tamworth City Toyota to present Tracy Alder, co-founder of Rural Aid, with a $5,000 donation and announced its ongoing support of Rural Aid.
Tamworth City Toyota Dealer Principal, Tim Easey, was raised in Quirindi and his family are still on the land locally. Tim knows the drought has taken its toll on everyone, and none more so than our farmers.
Mr Easey said “We wanted to provide support to our local farmers and contacted Tracey Adler at Rural Aid to see if this could be achieved.
Over recent weeks the Dealership, located on Marius Street, was a collection point for donations of non-perishable groceries to help the drought-affected farmers in the local community, with staff and guests filling the tray of a HiLux.
Mr Easey said “We have even had some visitors to Tamworth for the festival bring in boxes of groceries. One man visiting from Melbourne saw our Facebook Post and donated many items. Lloyd Sign Co also came onboard kindly donating the sign writing on the HiLux in our showroom.”
Tamworth City Toyota is proud to support our rural communities through Rural Aid.
For additional information please visit www.tamworthcitytoyota.com.au or www.ruralaid.org.au or 02 6766 5008
